Soul Taco | Richmond, VA
“We pay homage to the source of soul food, which is black culture, and through our decor and menu, you can feel that. Even the music you hear, takes you there.”
- Soul Taco
Soul taco was founded by Sugar's beloved former business partner Nar Hovnanian, entreprenuer Trey Owens, and her business partner and chef, Ari Augenbaum. Soul food in tacos deserved a 90's throwback industrial look —-and so many tacos were destroyed in the making of this brand by me personally. They span two locations in Richmond and have a sister brand, Jewfro which is exactly what it sounds like, and Sugar designed that as well.
Services: Full branding + Interior Design
