The WHEN IN ROAM Mobile Boutique
When in Roam: A Mobile Shop on a Mission
Picture this: a bold and vibrant mobile retail truck cruising through Washington D.C., packed to the brim with small-batch goodies you can’t resist. That’s When in Roam! But this isn’t just any shop-on-wheels—it’s a family adventure with heart, hustle, and a little help from our tiny CEO apprentices (aka our kids).
We started When in Roam not just to bring you a curated collection of unique and custom-designed treasures, but to teach our kids the ropes of running a business. And let us tell you—they’re crushing it! They’re in charge of shipping, curating products, and managing inventory like pros. We’re even thinking of giving them business cards that say “Junior Chief Everything Officer” (because honestly, they’ve earned it).
What’s Inside the Truck?
Think bold, think fun, think “where did they find this?!” Our shelves are stocked with small-batch goods, many of which are custom-designed and exclusive to When in Roam. From quirky home decor to funky accessories and one-of-a-kind gifts, every item is carefully chosen to surprise and delight.
Where You’ll Find Us
You can catch us roaming around Washington D.C., popping up at shows, music festivals, and private shopping events. Oh, and here’s the best part—our truck isn’t just for us. We’ll also collaborate with other brands, transforming the truck into a stylish mobile showroom for their collections. (Think of it as a boutique on wheels, but cooler.)
In the meantime, we are growing the brand online as an independent e-commerce website and most of our products are online already—— that is the main focus of the brand. Please check us out, and if you grab something, PLEASE write a review. We offer a 15% discount if you sign up for the emails we rarely send lol.
Why We’re Doing This
Sure, it’s about the products, the experiences, and the fun of it all. But more than anything, this is about family. When in Roam is a living, breathing lesson in creativity, teamwork, and entrepreneurship for our kids. Watching them step up, take ownership, and learn the value of hard work has been the most rewarding part of this journey.
So, the next time you spot a funky, colorful truck parked at your favorite D.C. event, come say hi! You might leave with a fabulous find, a good laugh, or at the very least, the memory of our kids telling you the story behind every single product in the truck.
Because when you’re with When in Roam, you’re not just shopping—you’re part of the family adventure.
