When we were building our brand services, we thought about what we wish we had found when we were looking to build a name for ourselves. There was no company that offered it all: Logo and Identity Branding, Interior Styling, and ongoing Business Consulting to help us along. Either we paid for a branding company, then found an interior designer, then hoped to convey who we were to a Marketing Firm, and possibly lose our message along the way. So when we decided to offer our services to other small companies, we knew we needed to work with other consultants and pros to create all inclusive, or a-la-carte services that exceed the norm.
The first step to a full branding/ rebranding campaign is a complete analysis of your current business identity and objectives. We will have a consultation during which we pick apart what you currently have, and discuss what your goals are, and who you want your brand to attract.
Once we feel like we understand fully how you need to broadcast your brand, we will design your logo and website. *(If you have a website already, we will conduct a SEO Audit and go over your traffic flow in order to best redesign your website for maximum traction.)
This is what is included:
BRAND ANALYSIS + DESIGN.
-SEO AUDIT (optional)
-BRANDING MOOD BOARD
-LOGO DESIGN (Includes Alt + Icon)
-WEBSITE DESIGN (Your Choice of a 10 page website design on Wordpress, Showit5, WIX or Squarespace)
We work on more than what your logo and your website look like. As a part of our full branding package, we also include interior styling for businesses who need to either design or re-design a space that they currently work from. We have contractors who specialize in design-build, architecture, or even organizing. For maximum brand consistency, this is a valuable service that we offer.
This is what is included:
Once you are looking gorgeous, you need to broadcast your brand! In today's competitive market, unique events to attract your clients, digital marketing strategy, and social media are all key elements in how you will continue to thrive as a company.
We will launch your brand in style, and work with you on a retainer basis, to ensure that you are drawing the traffic to your business that will turn into clients / customers and profit.
This is what is included:
-Launch Event Planning + Design
-Brand Growth Consulting
-Digital Marketing (Ongoing SEO, Ad Placement)
-Content Creation for Social Media
-Social Media Strategy/ management
-Print Design (Business cards, Media Kit, ongoing needs)
Over the past five years we have served as this lead caterer's designer, creating their slogan, marketing campaigns, Ads, Custom Gift Boxes, Stationery, as well as Brand Communication by way of witty Holiday cards, and Interior Styling for both their office space, and grand tasting room. We love their modern, clean edge!
-Slogan/Tagline creation "Food, Meet Fun"
-Packaging/Gift Design + curation
-brand communication (wording for ads, cards, campaigns etc.)
TYSONS CORNER, VA (January 16, 2017) – Classic Bakery, Inc. is announcing that it has officially opened the doors to its second retail bakery location in Tysons Corner, Virginia. After a vigorous rebranding and interior styling campaign designed by Sugar Taylor of Taylor and Hov Events and Design, this brand expansion will be celebrated at a private, invitation only launch event on Wednesday, January 18th.
Classic Bakery currently has one other active location; a flagship bakery in Gaithersburg, MD, with plans to relocate the operation to a much larger, more impressive production and retail facility in a nearby area later this winter. The space will include over 7000 square feet of baking bliss and has plans to host master cake decorating classes as well as a variety of baking workshops.
“We have been in business for over 20 years now, it is a blessing to build on what my father and his father have built,” says Areen Movsessian, owner of Classic Bakery. “What I am doing is rebranding and looking to speak to a younger generation through our fun locations, and putting a modern twist on the 'classics' that we built our business on.”
PLEASE SEE BELOW PHOTOS OF THE NEWLY DESIGNED BAKERY (Click to enlarge photos)
Since 1991, Classic Bakery has operated out of this cozy cafe in Gaithersburg, Maryland. New generation owner Areen Movsessian, has re-envisioned the family bakery's products, styling, and overall brand aesthetic. Currently, he is working to open the new Gaithersburg location, which will be over 7,000 Sq. Feet.
Despite extreme growth and expansion endeavors, one thing will always remain the same; this company's absolute dedication to a fantastic product and client experience will always be at the forefront.
PLEASE SEE BELOW PHOTOS OF THE OLD CLASSIC BAKERY LOCATION (Click to enlarge photos)
We love to design a clean, crisp logo to use on your marketing materials, and captivate your audience. With a comprehensive logo design, you will receive a Brand Mood Board which has the suggested fonts, colors, and inspiration for your brand.
Below, you can view some of our latest Identity Design work: Logos, Websites, and Brand Mood Boards. No two brands should feel the same. Let us find your visual voice!
(logos and Business Cards for some of our clients)
(we build responsive websites on squarespace, wordpress, showit5, shopify and wix.
Click below to see a website)
(brand Mood Board Examples)
Wood, Fabric, Plexiglass. Those are the materials we have printed on to communicate the brand messaging behind some of our unique designs. The importance of high quality brand communication through your print + digital collateral is imperative!
(Branding for Print Materials for a Bakery)
(Content Creation/ Social Media Shoot for a client)
More than that, consistency is key. Allow us to help you on the journey; from designing your online and print materials, to creating unique content for your social media, we have you covered. Across various platforms, your brand needs to have the same authentic voice, both literally and visually.
We can help with the following:
(PACKAGING DESIGN FOR CHEF J JACKSON)
Once you have the visuals down for your brand, you have to focus on broadcasting it! Our innovative marketing ideas have landed us incredible opportunities. We pride ourselves in thinking outside of the box, staying ahead of trends, and being in tune with the pulse of the following industries:
-Event Services / Hospitality
-Restaurants and Food Service Companies
-Fashion + Apparel
-Make-up and Beauty
-Art + Media
We love to spend hours crafting a Social Media plan, and overall Digital Marketing Strategy. With monthly analytics reporting, KPI, and traffic overviews, we are able to see the results each month, and let our clients know where they are growing, or need to improve.
We are not a PR firm, but we can get you ready to work with one, by ensuring that you are 100% Publish/Media ready from a visual Branding standpoint. Being engaged in what is happening in your industry, having relevant content, and making it all beautiful, will ensure your success.
BRAND STRATEGY + CONTENT CREATION
YOUR BRAND NEEDS to do more than look good. You need a plan.